Basically, our interns, both I.O. (In-Office), and A.L. (At Large), are combing the WWW 24 hours a day looking for previously uploaded pictures that people have taken of themselves for any number of reasons, and just happen to be wearing plaid and/or unknowingly capture it in the background.
Stay tuned for further updates. Thanks to Sparky for being our PPC (Plaid Poster Child).